Shanghai New International Expo Centre (SNIEC) Signs Long-term Contracts with Market Leaders

"SNIEC proves that they are ready for the future. Their performance and support is on top level in the industry ...Most importantly they can guarantee to give us same place and time slots, service and a stable environment for the next 5 -10 years…" said Mr. Jimé Essink, President & CEO of UBM Asia, after signed a long-term agreement with SNIEC for a number of large UBM exhibitions in Shanghai.


“Reed Exhibitions Greater China and SNIEC are two fine examples of how to marry together state-of-the-art venues with world-class events is not only possible, but also essential for companies that want to be competitive in today’s exhibition landscape. For Reed and SNIEC, this new relationship promises many opportunities for the growth into the long term. As the world’s leading events organizer, we are excited by this growth and the potential to improve upon the value we bring to our customers. We look forward to a prosperous partnership with SNIEC.” adds Nat Wong, Reed Exhibitions President.


To further closer partnership with its customers, SNIEC initiated a strategic movement from the end of last year to call for signing a ‘long-term agreement’ with show organizers. Based on this strategic partnership, SNIEC will dedicate to provide organizers with a stable operation environment and even better service. Many shows have signed long-term agreements with SNIEC already, including Furniture China, CPHI, ICSE & BioPh China, China CNC Machine Tool Fair, Tube China , Wire China, All in Print, China Daily-use Articles Trade Fair, ALUMINIUM CHINA, SNEC International Solar and PV Conference & Exhibition, Hotelex Shanghai, Appliance World Expo, SEMICON China, CHINACOAT, China Int’l Sewing Machinery & Accessories Show(CISMA), China Refrigeration etc. The trade shows of SNIEC’s shareholder members like Deutsche Messe AG, Messe Duesseldorf and Messe Muenchen form part of the long-term trade show portfolio, too.


Since its opening, SNIEC has made a rapid development with annually welcoming more than 4 million guests and more than 90 world-class exhibitions. Last year SNIEC hosted 100 shows with a sold space of 5,830,000 sqm. SNIEC’s achievement stands for 12 years of constructive cooperation between the Chinese and German partners resulting in creating Shanghai as the leading exhibition hub in China. Now fully completed, SNIEC has paved the way to continue its dynamic development, demonstrating its strength and know-how in a highly competitive market, and its ambition to contribute to the Chinese and Asian exhibition industry.

Source: SNIEC, Feb 28th, 2014