Pudong Releases Exhibition-related Service Standards and APP Platform to Upgrade MICE Services

The Pudong exhibition service standards and MICE-related app platform were released by Shanghai Pudong Commission of Commerce who held the press conference on July 15, 2015 at SNIEC. Jian Danian, Deputy Director of Pudong, attended this conference and made an address.

In this conference, Mr. Michael Kruppe, General Manager of SNIEC, introduced the exhibition-related service standardization pilot project which takes SNIEC as a place where a service standardization experiment was implemented in past 2 years. Currently, SNIEC has developed a comprehensive service standardization system under the guidance of the Shanghai Quality Bureau and Pudong Quality Bureau. Its brand concept, ‘EXPERIENCE & EXCELLENCE has been recognized by the industry fully.

Also the cooperation agreement about developing MICE-related app platform has been signed to promote the concept of smart exhibitions among Shanghai Pudong Commission of Commerce, China Mobile Corporation, Shanghai Co, Shanghai Wisdomuni Info Technology Co and SNIEC on this special occasion. This app is the first on-line platform related to MICE service innovation application, and will incorporate services related to convention, exhibition, tourism and commerce. More smart functions will be added in coming years.

In the past years, the Pudong Government made great efforts in developing the exhibition industry. Since the opening of Pudong, the exhibition industry in Pudong has made a phenomenal development and lead Chinese exhibition industry to a new position. In 2014, there are total 220 shows held in Pudong, including 185 international shows. The sold space is up to 8,120,000sqm, attracting more than 120,000 exhibitors and 6,450,000 visitors. Pudong is attracting more and more organizers and guests from all over the world with its unique advantages and leading services.

Jian Danian, Deputy Director of Pudong, said ‘currently Pudong is on the road to drive the development of modern service industry. With a further expansion of Pudong free trade zone, driving the innovation of convention & exhibition industry has play an important role in upgrading Pudong’s service industry. In future, we will keep on-going improvement in Pudong exhibition industry based on the concept of internationality and profession, and enhance the interaction between the areas like convention, exhibition, tourism, commerce and culture on the other side’.

（Source: SNIEC， July 18， 2015）